It's a story of tradition, passion and innovation ...
In 2020, Virginia launched: “VIVI friulane”, a brand of traditional shoes originating from Friuli.
"When I went to visit my family in north-eastern Italy,
all my friends used to ask me to buy them 3, 5…8 pairs of Friulane!"
Virginia pays meticulous attention to detail: ranging from selecting the fabric to choosing the type of sole.
Each step is performed by hand in Italy.
ViVi friulane offers a timeless refined style with a touch of bohemian chic.
"Each of our friulane respects the Italian artisanal tradition of craftsmanship
passed down from generation to generation.
They are entirely made in the “Friuli” region, in Italy."