It's a story of tradition, passion and innovation ...

​

 

​

 

 

 

 

 

 

 

 

​

 

In 2020, Virginia launched: “VIVI friulane”, a brand of traditional shoes originating from Friuli. 

​

"When I went to visit my family in north-eastern Italy,

all my friends used to ask me to buy them 3, 5…8 pairs of Friulane!"

​

Virginia pays meticulous attention to detail: ranging from selecting the fabric to choosing the type of sole.

Each step is performed by hand in Italy.

ViVi friulane offers a timeless refined style with a touch of bohemian chic.

​

"Each of our friulane respects the Italian artisanal tradition of craftsmanship

passed down from generation to generation. 

They are entirely made in the “Friuli” region, in Italy."